ZENVIA announces the evolution of its commercial structure


Improved corporate structure to provide more flexibility and autonomy, promote value creation and strengthen customer relationships

SAO PAULO, June 22, 2022 /PRNewswire/ — Zenvia Inc. (“ZENVIA” ​​or “Company”) (NASDAQ: ZENV), the leading cloud-based CX communications platform in Latin America, enabling enterprises to transform their existing communications with end customers while throughout their lifecycle, announced today that it will implement changes to the company’s structure following the accelerated growth of its SaaS business.

The Company focused on strengthening its three existing businesses: SaaS, CPaaS and Consulting. To fully capture the potential created by the successful integration of D1 Smarkio and the ongoing integration and optimization of Movidesk and SenseData, ZENVIA is tactically reorganizing its structure to enable more autonomy with respect to revenue generation activities by having teams exclusively dedicated to each business line. .

Thus, Raphaël Godoy, our former CMO, will become Chief Revenue Officer (CRO) SaaS. Cristiano Franco will be CPaaS CRO, and Luca Bazuro will become the CRO of the Consulting business line. The Consulting activity, resulting from the integration of D1 Smarkio, will now support the adoption of Zenvia’s SaaS and CPaaS products by the enterprise market.

Raphael, Luca and Cristiano will report to Cassio Bobsin, founder and CEO of ZENVIA. Rogério Perez, former executive director of CX Services, will now report directly to Raphael Godoy.

Shay Chor, current Investor Relations Officer, will become the Chief Financial Officer (CFO) of ZENVIA, bringing together the financial, legal and investor relations departments, and will report directly to Cassio Bobsin. Mariana Cambiaghi will remain as Executive Director of Finance, responsible for accounting, financial controls and processes and treasury. Ms Cambiaghi will report directly to Shay Chor, as will Laura Hirata, who remains the General Counsel.

Other members of ZENVIA’s leadership team reporting directly to Cassio Bobsin include Gabriela Vargas, who will become chief marketing officer (CMO), comprising strategy, business excellence and institutional marketing; Lilian Lima, Chief Technology Officer (CTO), Head of IT and Products; and Katiuscia Teixeira, Chief Human Resources Officer (CHRO), to lead the People and Culture domains.

“This new organization chart follows a natural and much needed evolution of our business structure following the tremendous growth recorded in value-added solutions. We have strengthened our strategy as a customer experience platform and will now have a commercial structure dedicated to each respective target market. This strategic decision will unleash the true potential of what we have achieved over the past two years and inspire us to continue to create unique experiences for the end consumer,” said Cassio Bobsin, CEO of ZENVIA.

“I am honored to have the opportunity to continue to support ZENVIA’s transformation and I am confident that we will maintain our excellent results as we have since the IPO, despite the difficult macroeconomic environment. We believe that this organizational change will better position us for strong commercial expansion, particularly in the area of ​​SaaS, and that the size and structure of our teams are adequate to support this growth,” says Shay Chor, CFO of ZENVIA.

About ZenviaZENVIA aims to enable businesses to create unique experiences for customer communications through its end-to-end unified platform. ZENVIA enables companies to transform their existing customer communications from non-scalable, physical, and impersonal interactions into highly scalable, digital-first, and hyper-contextualized experiences throughout the customer journey. ZENVIA’s end-to-end unified CX communications platform provides a combination of (i) SaaS focused on campaigns, sales teams, customer service and engagement, (ii) tools, such as interfaces software application programming, or APIs, chatbots, single customer view, journey designer, document composer and authentication, and (iii) channels, such as SMS, Voice, WhatsApp, Instagram and Webchat. Its comprehensive platform assists customers with multiple use cases, including marketing campaigns, customer acquisition, customer onboarding, disclaimers, customer services, fraud control, cross-selling and customer retention, among others. ZENVIA shares are listed on the Nasdaq under the symbol ZENV.

Forward-looking statements This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are made as of the date first issued and are based on expectations , estimates, forecasts and projections as well as management’s beliefs and assumptions. Words such as “expect”, “anticipate”, “should”, “believe”, “hope”, “aim”, “project”, “goals”, “estimate”, “potential”, “predict” , “may”, “will”, “could”, “could”, “intend”, variations of these terms or the negative form of these terms and similar expressions are intended to identify such statements. are subject to a number of risks and uncertainties, many of which involve factors or circumstances beyond Zenvia’s control.

Zenvia’s actual results could differ materially from those indicated or implied by the forward-looking statements due to several factors, including, but not limited to: our ability to innovate and respond to technological advances, changing market needs and customer demands, our ability to successfully acquire new businesses as customers, acquire customers in new verticals and appropriately manage international expansion, significant and increasing competition in our market, compliance with applicable regulatory and legislative developments and regulations, the dependence of our business on our relationship with certain service providers, among other factors.


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