The “no poo” movement is on the rise, causing consumers to ditch shampoo with varying severity. From completely cold turkey to washing hair with only raw ingredients or conditioner, more and more people are moving away from the traditional shampoo method of cleaning hair. But why did this happen and is there any merit in it? Express.co.uk spoke to Hairstory’s ‘no poo’ advocates to find out.
Products offering washing and conditioning properties are expected to gain traction in the near future, according to Fortune Business Insight.
The platform described promising demand for shampoo alternatives, with traditional liquid shampoo accounting for only 55% of demand.
Additionally, Mintel market analysts reported that consumers are washing their hair more frequently, but are increasingly looking for conditioning products instead.
So why do some people shy away from shampoo?
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Eli Halliwell, CEO of Hairstory, told Express.co.uk: “All shampoos – even sulfate-free or SLS-free ones – contain detergents, and detergents are the source of most hair problems.
“The abbreviated version is that you shouldn’t put any suds on your head. Suds are your hair’s worst enemy. Instead, you should cleanse with a cream cleanser.
“Any shampoo that foams contains detergent. Detergents are incredibly effective cleaners – great for getting dishes, floors, cars, and anything else you want as clean as possible.
“When used on your hair and scalp, it cleanses and strips away our natural protective barrier and exposes our hair to potential damage from heat, chemicals and friction.
What is a shampoo alternative?
Many are turning to more natural ways to keep hair clean and healthy, but co-washes are becoming increasingly popular.
In an effort to improve hair and scalp health, Hairstory has developed a new detergent-free cream wash called New Wash.
Mr Halliwell said: “So far, this all-in-one cleansing and conditioning formula has transformed over 500,000 happy scalps.”
He continued, “New Wash cleans with a blend of essential oils and naturally-derived saturated cleansers.
“It doesn’t lather at all, which is a sign that it leaves your scalp’s delicate ecosystem intact.
“Excess oil, styling products, grime and impurities are washed away, but our natural oils are not. A healthier scalp grows stronger, shinier hair that gains texture and body.
“Using a conditioning cleansing cream like New Wash doesn’t require the use of a separate conditioner, and it’s impossible to ‘overuse’ it. It also won’t remove color, which remains faithful longer.
Another increasingly popular method of washing your hair without shampoo is using apple cider vinegar.
Greatist recommends mixing two to three tablespoons of vinegar with water, diluting it properly to avoid any risk of scalp irritation.
Rinse your hair first, then apply the apple cider vinegar solution. Let it soak for about two to three minutes before washing it off.
Tom Russell of Greatists said, “We can recommend apple cider vinegar. Unlike baking soda, there is scientific evidence to support claims that it is good for cleaning hair. Apple cider vinegar has proven antifungal and antimicrobial properties.